Google Algorithm Update – New Broad Core Update Released September 24
Google has given site owners and SEOs an advance notice that a new broad core update will be released in the upcoming week.
According to Danny Sullivan of Google, the update is set to roll out within hours of the beginning of Wednesday, September 24 and will take several days to complete.
This is not the first time that a broad core algorithm update was announced in advance – it is the second time, which is further indication that Google is taking webmaster outreach more seriously.
As it was stated, the guidance regarding this update by Google remains unchanged. Here is a quick summary (in case you didn’t know or forgot) regarding core updates:
- Expect effects that are widely notable; these can include gains or drops in search rankings.
- These core updates are, in a sense, “broad” because they do not specifically target anything. Instead, they are intended to improve Google’s overall systems.
- Any pages that have their rankings drop are not being penalized; rather, they are being reassessed in comparison to other content on the web that has been published since the last update.
- Every few months, these broad core updates happen. Unfortunately, some sites might not recover from an update until the next one is rolled out.
- Recovery is not guaranteed with these improvements. Although, if you choose to not implement any new improvements, you basically guarantee no recovery.