The Basics of Ranking Higher on Google, Paid and Unpaid

Nine out of 10 online experiences start with a search engine and the most popular of those by far is Google. Any business needs to know how important search is, but there are differences in technique between ranking well for unpaid and paid searches. Wondering which to go for and how to do your best? Read on and we’ll share the information you need.

Google’s Ranking Factors Defined

SEO (search engine optimization) is the process of optimizing your site to rank as high as possible in search engine results. These are organic search results, which are also known as unpaid rankings. Paid advertising (pay-per-click) is a different type of strategy that focuses on paying for more traffic for a business.

Whether you are looking for organic or paid rankings, Google has many ranking factors to keep in mind. While not all of them are known, the ones that are should be considered to get your rank as high as possible. These include: 

• Technical Ranking – Your technical ranking is unique and has to do with the performance of the site as a whole, rather than how well one page does.

• On-Page Ranking – On-page ranking factors pertain mainly to the informational quality of your page and the included keywords.

• Off-Page Ranking – These factors are measured by Google away from your site. The most important of these are backlinks that lead to your content.

How to Increase Organic Traffic

The links that show up below ads when you make a Google search are organic results. These are determined based on the content and quality of a page. The traffic that comes from these links is called organic search traffic and is widely considered the most valuable type of traffic.

It can take time to move up in the rankings and requires having great content and useful keywords. However, once you make your way to the top of the stack, you’ll enjoy benefits for a long time afterward. Keep in mind that being on the first page of results for a keyword gives you the most search traffic since most people don’t click on the second page.

What to Expect from Paid Search

Paid advertisements are on the top of the Google search page and even include a small title that says they are ads. However, many people don’t notice that and click on these results since they are the first ones they see. This has led to paid search becoming more popular since organic search is super competitive.

The great thing about paid search is that you don’t have to wait weeks or months for your SEO to climb the Google charts. You can pay immediately to be seen first on Google and get clicks. However, you need to make sure you choose the right keywords and information or you could get traffic that doesn’t lead to revenue.

Digital Marketing Made Easy

Ready to get some help with your digital marketing techniques? The experts at YuzzBuzz can assist you with whatever you need. We can help with SEO, advertising, branding, and much more. Get in touch to learn more! Now that you know the basics, visit our YuzzBuzz website today for more information on how we can help you grow your business. Our digital marketing experts strive to help target your customers and update your website so that we help engage the right customers. Check us out today!