What is a Full-Service Digital Marketing Agency?

Before we even start answering this question, we have to make sure one thing is clear: what is digital marketing? 

Digital marketing is a broad term that encompasses all sorts of activity that takes place online to promote your brand to drive your sales. Any company interested in reaching out to an audience needs to have a digital presence in 2019. 

The world has gone digital, and those old traditional marketing processes and methods are no longer as effective or efficient as previous years; and as more time goes by, the more this becomes evident. 

These days, everyone is on their phone, thanks to having constant development of smartphones, even though just a few years ago much activity done online was through laptops and stand-alone computers. 

 Today, the only thing that matters is being able to type two words into a search engine and get an immediate answer. Need to find the nearest place for takeout? Just Google it. Want to know where to go to buy that dress you need for the wedding in a few weeks? Yep, Google it. Everything you ever needed is literally one click away. 

Now, are you one click away from people finding you? This depends on how strong your presence is online, and it doesn’t just concern one factor, but multiple. From the quality and ranking of your website to the strength of your social media, to how you control your budget on paid advertising. To handle these different channels, you can go about it in two different ways. 

• Either hire a full-service digital marketing agency, or
• Hire multiple niche agencies

We believe that the best option is a full-service digital marketing agency, so let’s look into it: 

What is a full-service digital marketing agency? 

 This type of agency that manages all aspects of a company’s presence online. This agency would have different departments that focus on one specific area, like design, website development, social media management, website development, content writing, SEO, and SEM. 

Because of this, the agency’s goal is to come up with a holistic strategy for a business, where they will also define their KPI, and examine how all departments can help achieve the end goal. 

For example, a new company would first need an attention-grabbing, user and mobile-friendly design for a website that can be handled by the design team and the UX, and next the website would move into development, while SEO and content writing departments get underway, as well as the SEM department. 

The social media channels also follow suit, with the strategy starting in coordination with other departments. 

Therefore, the “full service” is exactly what it sounds like. A holistic strategy, that is made up of these sub-strategies according to the area. Your business would benefit from: 

• A content strategy
• A UX and design strategy
• An SEM strategy
• An SEO strategy
• A social media strategy

The best part – all these strategies, teams, and departments. All in one place, without hassle or stress. 

Here at YuzzBuzz, we are a complete full-service digital marketing agency, we can do whatever you need. We specialize in digital marketing for companies of all sizes and industries and would love to help your business grow to the next level. You can visit our homepage here. We hope to hear from you soon!